I'm typically brought on board as an art director or director right from the initial stages of a project or pitch. Exceptional ideas can come from anyone, so I can contribute with my own concepts or enhance existing ones to elevate them further. The scale and complexity of projects vary widely; sometimes, I find myself leading and mentoring a talented team of creatives, while in other instances, I operate as a solo force, managing a project from its conception to delivery. My objective is to grasp the client's objectives and, from that understanding, weave a narrative that resonates with the audience on a profound level.