The Why
With the growing demand for faster, more reliable internet, Proximus sought to showcase the unparalleled power of fiber connectivity. Our mission was to create a campaign that not only demonstrated the technical superiority of fiber internet but also resonated with the public, driving home the message of speed, efficiency, and cutting-edge technology in a memorable way.
The How
We crafted a unique visual spectacle by building a fake truck interior in a studio, complete with servers and blinking lights. Using Unreal Engine, we projected a high-tech scene onto the truck's rear, making it appear as if the vehicle was a mobile data powerhouse. The truck then traveled across major cities in Belgium, transforming urban landscapes into live showcases of fiber’s capabilities.
To extend the reach, we tailored a social media-friendly version of the activation. Short, impactful cuts were designed to engage and excite online audiences, amplifying the campaign’s buzz across various platforms.
Post-campaign, we compiled an energetic aftermovie that highlighted public interactions, the truck’s journey, and the overall success of the campaign.
