Understanding the “Why”
In this docu-series, we delved deep into the symbiotic relationship between technology and human resilience amidst crises. Each episode became a testament to the unwavering passion of individuals and the extraordinary feats achievable in the face of adversity. To encapsulate this profound human narrative, we envisioned a design ethos that seamlessly fused tactile elements with editorial finesse.
A peak behind the “How”
Drawing inspiration from the rich traditions of editorial illustration and graphic design, we seamlessly integrated elements of drawing, collage, and photography into a visual style. Our creative process was not merely about animation—it was a journey of metaphorical exploration, where complex themes were distilled into visual narratives that resonated on both conscious and subconscious levels, and where profound ideas were conveyed with effortless clarity and depth.