Understanding the “Why”
In the world of cycling, the peloton embodies a powerful metaphor: a cohesive force of support, camaraderie, and relentless pursuit of excellence. It's within this spirited framework that Amazon envisions its partnerships with clients. Like cyclists in the peloton, they journey together, propelled by shared ambition, forging paths towards new heights of achievement.
A peak behind the “How”
The mission was twofold: to seamlessly augment Borno's powerful rhetoric with visuals that served as a supportive backdrop, rather than usurping the spotlight entirely. It was a delicate dance between video and motion design, ensuring that imagery remained in perfect harmony with the narrative unfolding before the audience.