Understanding the “Why”
The motivation behind this campaign was to raise awareness about the significant, yet frequently ignored, menstrual hygiene needs of women and girls during crises. These needs, often placed at the bottom of humanitarian priorities, have far-reaching effects on confidence, social inclusion, and the overall well-being of communities. We aimed to foster greater understanding and prompt action, thereby strengthening community resilience and future prospects.
A peak behind the “How”
To convey this message effectively, we combined detailed illustrations, handcrafted animations, and motion design. This creative mix allowed us to present the topic in a manner that is both accessible and impactful. Each element was carefully designed to humanize the issue and emphasize the centrality of women in community life.
